Project concept
WP Plan is Avangardo’s in-house brand, created in response to the needs of WordPress and WooCommerce website owners. The goal was to build an e-commerce platform offering services based on a subscription model, with clearly defined technical care plans. From the outset, the project was approached as a digital product rather than a traditional service website.
Technical solutions
The store is built on WooCommerce and extended with subscription mechanisms that enable recurring payments and allow customers to manage their plans independently. Strong emphasis was placed on a simplified purchase process, clear presentation of the plans, and overall system stability. The interface was custom-designed with a distinctive visual identity inspired by a space theme.
Result and business application
The project resulted in a fully functional subscription-based store, ready for scaling and further automation of customer service. WP Plan enables the sale of technical services within a predictable subscription model and provides a solid operational foundation for client support. The project demonstrates how WooCommerce, subscriptions, and UX can be combined into a cohesive system for selling services.
