Context of the collaboration and project objective
ALPLAN is a long-term client of Avangardo who approached us with the need to organise and refresh the brand’s visual and communication identity. The scope of work went beyond the website itself and covered the entire branding system. The objective was to create a cohesive, modern image that reflects the scale of the company’s operations and the industry in which it operates. A central element of the project was a website for the renewable energy sector, designed to clearly communicate the company’s technical profile and expertise.
Branding and visual layer
The project included a refresh of the logo, business cards, and marketing materials, as well as the design of a new visual concept for the website. The key assumption was to move away from heavy, outdated forms in favour of a modern, technical style aligned with the renewable energy sector. The colour palette, typography, and layout were carefully selected to convey a sense of stability, professionalism, and modernity. A website for the renewable energy industry therefore serves not only an informational role, but also an important branding and image-building function.
Final result and communication consistency
The outcome of the project is a cohesive visual identity system combined with a new website layout that organises the brand’s communication and strengthens its recognisability. The website was designed as a clear and structured tool for presenting the company’s offer and scope of activities, with the flexibility to expand further as the business grows.
The project demonstrates what a well-planned website for the renewable energy industry should look like, built on consistent branding and deliberate, informed design decisions.
CEO Alplan