We think long-term, act immediately
SEO and Google Ads
Two directions, one goal
SEO is a long-term visibility strategy
Positioning is a process that builds trust and stable results over time. At Avangardo, we combine technical optimization with creating content tailored to user needs and Google algorithm requirements.
The result is growing visibility, increasing organic traffic, and positions that hold despite search engine changes. It’s a foundation for sustainable online marketing.
Google Ads is instant results, full control
Google Ads allows you to reach customers at the moment they search for your products or services. We launch campaigns that deliver results from day one. They generate inquiries, sales, and real traffic.
We analyze keywords, user intentions, and budget efficiency so every dollar works towards your profit. We test, optimize, and report so you know exactly what works.
1+1=3, the synergy effect
Why it’s worth combining SEO and Google Ads
SEO and Google Ads differ in operation, but they share the common goal of reaching the right users when they are looking for a specific offer. In practice, these two channels complement each other and together create the most effective promotion model on Google.
Combining both channels offers several benefits:
- data from Ads campaigns allows better selection of phrases and content in SEO,
- SEO optimization lowers Ads click costs through higher Quality Scores,
- organic activities provide stable traffic when paid campaigns are paused,
- joint analysis of data from both sources allows more accurate effectiveness measurement and budget planning,
- the company maintains visibility despite algorithm changes or seasonality.
We combine both approaches into a cohesive system. Paid campaigns support SEO growth while SEO reduces advertising costs. This makes Google promotion predictable, scalable, and resistant to short-term market fluctuations.
How and where
to be visible?
Local positioning and Google Maps
We help companies gain customers from the immediate vicinity. We optimize Google business listings, maps, and local phrases so your company appears in results when users search for services nearby.
We supplement data, photos, and reviews, improving visibility on Google Maps and local results. This solution significantly increases calls, inquiries, and in-store visits.
Store positioning and GMC
For e-commerce, product visibility is key. That’s why we combine SEO optimization with integration with Google Merchant Center, ensuring your offers appear in both organic results and product campaigns.
We work on category structures, product pages, page speed, and structured data to maximize the store’s sales potential.
Technical optimization and speeding up pages
We analyze code, servers, images, and plugins to minimize page load time and improve its Core Web Vitals score. We fix errors, reduce HTTP requests, optimize caching, and hosting configuration.
As a result, the site operates faster, uses fewer resources, and achieves better search engine scores, directly influencing conversion and Google rankings.