Concept and Project Scope
The website project for the Black Gold brand was designed as a fully functional e-commerce platform based on WooCommerce, enabling the sale of training programs and registrations for events. A key objective was to create a solution that allows the client to independently plan training schedules several months in advance, with clearly defined dates, available seats, and payment options. At the same time, the website was intended to stand out visually from other training companies and support the development of a premium brand image.
Technological Solutions
The store was built on WooCommerce and tailored to the sale of training services. It enables the purchase of training programs or event registrations with the option to pay either a deposit or the full amount. The system allows training schedules to be published in advance, making it easier to plan and manage the sale of available seats.
The entire solution was designed with flexibility in mind, ensuring the store is ready for further expansion of the offer, new types of events, and additional digital products. The website is fully responsive and adapted for use by both individual clients and business customers
Results of the Collaboration
The project covered not only the website itself but also the complete visual identity of the brand. We designed the logo, business cards, flyers, and certificates, creating a cohesive branding system used consistently both online and offline. The website’s visual design was developed in an elegant, distinctive style that clearly sets the brand apart within the gastronomic and barista training market. The result is a scalable training e-commerce platform that combines sales, event scheduling, and a strong expert-driven brand image, ready for further business growth.
Anna Bera is a person driven by passion and ambition. At Avangardo, we value working with such projects, as we approach our own work with the same level of commitment and dedication
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