Advertising that adapts to the business
Visibility when, when you need it
You don’t pay Google for presence – you pay for results
Google Ads is the fastest way to get in front of potential customers at the exact moment they search for what you offer.
Thanks to precise targeting, ads reach people genuinely interested in purchasing and at the time you want to sell your product.
At Avangardo, we create ads that grab attention, increase sales, and build brand recognition without wasting budget. We design the campaign structure so that every click makes sense and leads to conversion, inquiry, or sale.
Thought-out strategy instead of random clicks
How we operate:
- Analysis and plan – we get to know your goals, products, and audiences.
- Campaign creation – we develop the structure, keywords, and ad texts.
- Optimization – we monitor results, eliminate unprofitable clicks, increase effectiveness.
- Report and development – we provide clear data on costs, results, and further possibilities.
Where can you advertise?
Search network
This is the classic form of text advertising above and below the results. Ideal for capturing users actively searching for phrases related to your services. It works best when you care about entries with purchase intent and quick return on investment.
Google Merchant Center
If you have a store, your products can be displayed directly on Google, with price, photo, and link. The user sees the offer immediately and can click straight to the cart.
Remarketing
Reach people who have already visited your website. Remind them, offer a promotion or special offer. This increases the chance they will return and make a purchase.
Do it yourself, or hire an SEM agency?
Sponsored links
with Avangardo
Running Google Ads campaigns yourself often ends with a burned-out budget and no results. An SEM agency has the experience, tools, and knowledge to optimize ads so that every dollar works for results – not for random clicks.
Hire Ads specialists
A team of specialists analyzes data, tests solutions, and reacts to algorithm changes faster than daily business routine allows. This makes campaigns more effective, and you gain time and confidence that the advertising works as it should.
Aim for results, not chance
You don’t need many arrows, just a good archer
Increasing the budget won’t help achieve better results. A well-set Google Ads campaign is not by chance but by precision. At Avangardo, we target precise communication to those who should receive it. Check out the SEM agency from Szczecin.
FAQ
Google Ads
What to choose, Google Ads or Positioning?
We often face the dilemma of whether to invest in Google Ads or positioning. There is no clear answer as to which is better. Website and online store positioning is a long-term effort focused on improving the condition of the website and its perception by the Google search engine. This translates into increased visibility in the search engine for all selected keywords. Meanwhile, u005cu003Cstrongu005cu003EGoogle Ads advertisingu005cu003Cu005c/strongu005cu003E gives immediate but short-term results. When our budget runs out, our ads end.u005cru005cnu005cu003Ctableu005cu003Eu005cru005cnu005cu003Ctheadu005cu003Eu005cru005cnu005cu003Ctru005cu003Eu005cru005cnu005cu003Cthu005cu003EGoogle Ads Campaignu005cu003Cu005c/thu005cu003Eu005cru005cnu005cu003Cthu005cu003EPositioning (SEO)u005cu003Cu005c/thu005cu003Eu005cru005cnu005cu003Cu005c/tru005cu003Eu005cru005cnu005cu003Cu005c/theadu005cu003Eu005cru005cnu005cu003Ctbodyu005cu003Eu005cru005cnu005cu003Ctru005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003EImmediate effect – clients see ads just minutes after the campaign starts.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003EWaiting time for the first effects ranges from a few weeks to several months.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Cu005c/tru005cu003Eu005cru005cnu005cu003Ctru005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003ETargeting – reaching specific customer groups through various channels.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003EFewer possibilities for targeting advertising to specific recipients – mainly through the so-called u005cu0022long tailu005cu0022 and Landing-page types of sites.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Cu005c/tru005cu003Eu005cru005cnu005cu003Ctru005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003EEffects disappear after the campaign ends.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003ELong-lasting effects, even after the positioning service ends.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Cu005c/tru005cu003Eu005cru005cnu005cu003Ctru005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003EOpportunity to reach far beyond the Google search engine – YouTube, Google Play, Googleu005cu0027s partner network.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003EEffects within the web search engine.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Cu005c/tru005cu003Eu005cru005cnu005cu003Ctru005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003EPossibility of “clicking out” the budget by competition.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Ctdu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003ENo budget connection with unfair competition activities.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cu005c/tdu005cu003Eu005cru005cnu005cu003Cu005c/tru005cu003Eu005cru005cnu005cu003Cu005c/tbodyu005cu003Eu005cru005cnu005cu003Cu005c/tableu005cu003E
Is it worth managing Google Ads campaigns yourself?
You can independently launch your first Google Ads campaign. The program is free and publicly available. We wonu005cu0027t discourage you from doing that, quite the opposite – weu005cu0027ll encourage it. Launching an Ads campaign is simple. Only practice and experience teach you the intricate dependencies between all configuration options.u005cru005cnu005cru005cnAt some point, you may look for ways to lower campaign costs. You can be sure that we know how to pay less for ads and achieve higher quality results. Additionally, you might need remarketing, conversion configuration, or ways to protect against your ads being overclicked by competitors.u005cru005cnu005cru005cnWe have proven methods for all this.
What are the stages of running a campaign?
Your campaign at Avangardo in 4 simple steps:u005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cstrongu005cu003ESTEP 1 – u005cu003Cu005c/strongu005cu003Eu005cu003Ca href=u005cu0022https:u005c/u005c/brief.avangardo.plu005c/#Promocja%20w%20internecieu005cu0022 target=u005cu0022_blanku005cu0022 rel=u005cu0022noopeneru005cu0022u005cu003EContact our specialistsu005cu003Cu005c/au005cu003E. Together weu005cu0027ll evaluate advertising opportunities in your industry, advise, and choose the best strategy.u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cstrongu005cu003ESTEP 2 – u005cu003Cu005c/strongu005cu003EWeu005cu0027ll determine an optimal budget and achievable advertising goals, select the most beneficial settlement methods, and identify places where your ad should not be missed. We configure conversions on your site so you can monitor advertising effectiveness.u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cstrongu005cu003ESTEP 3 – u005cu003Cu005c/strongu005cu003EWeu005cu0027re launching! Your ad appears on Google almost immediately.u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cstrongu005cu003ESTEP 4u005cu003Cu005c/strongu005cu003E – We constantly monitor and optimize the campaign to make it more effective.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003E
What is remarketing?
u005cu003Cdiv class=u005cu0022wp-block-columns is-layout-flex wp-container-7u005cu0022u005cu003Eu005cru005cnu005cu003Cdiv class=u005cu0022wp-block-column is-layout-flowu005cu0022u005cu003Eu005cru005cnu005cru005cnYou likely searched the Internet for a specific product, e.g., shoes. Then graphic or text shoe ads followed you on various websites.u005cru005cnu005cru005cnu005cu003Cstrongu005cu003ERemarketingu005cu003Cu005c/strongu005cu003E involves actions aimed at displaying ads to people who previously interacted with your website. These are, for example, your potential customers who visited the website. Google can identify them and show ads for your company.u005cru005cnu005cru005cnYou can use remarketing campaigns not only in Google’s advertising network. They can also be conducted on Facebook, LinkedIn, or YouTube. This is a powerful tool that allows you to reinforce your image in the customeru005cu0027s mind.u005cru005cnu005cru005cnu005cu003Cu005c/divu005cu003Eu005cru005cnu005cu003Cu005c/divu005cu003E
How much does advertising in Google cost?
As much as you can afford. In Google Ads advertising, you have full control over your budget and are assured it wonu005cu0027t be exceeded. The system divides fees into minimal units so you can monitor costs and expenses. For example, if you have a budget of 1000 PLN and use it on advertising, once the budget is exhausted, text ads will stop displaying. No subscriptions or penalties for stopping the advertisement. u005cu003Cstrongu005cu003EThe prices of Google Ads campaignsu005cu003Cu005c/strongu005cu003E are therefore transparent.u005cru005cnu005cru005cnAn Ads campaign is often called a u005cu003Cstrongu005cu003EPPC campaignu005cu003Cu005c/strongu005cu003E (English: u005cu0022Pay Per Clicku005cu0022), which means payment for a click. This is also the most commonly chosen settlement method, but not the only one. We can settle with Google for our ads in several ways. Here are the most popular ones:u005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cstrongu005cu003ECPC (Cost Per Click)u005cu003Cu005c/strongu005cu003E – We will only pay for a click on our ad.u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cstrongu005cu003ECPM (Cost Per Mille)u005cu003Cu005c/strongu005cu003E – In this model, we pay for 1000 impressions of our ad. It is a model worth considering especially for branding campaigns.u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cstrongu005cu003ECPV (Cost Per View)u005cu003Cu005c/strongu005cu003E – Suitable model for displaying video ads on YouTube. We pay for a click on our video ad or for its display alone.u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cstrongu005cu003ECPA (Cost Per Action)u005cu003Cu005c/strongu005cu003E – More expensive, but under certain conditions, a very effective settlement model. In the case of CPA, we only pay for actions performed by the user. An action can be, for example, registering on our site, leaving personal data, signing up for a newsletter, or making a purchase.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnYou donu005cu0027t have to be familiar with all these billing units. u005cu003Cstrongu005cu003EWe run an Ads campaign,u005cu003Cu005c/strongu005cu003E optimize such a campaign, and monitor advertising costs. Our Google Ads program specialist will consult with you on your advertising goals and configure the program to achieve them with minimal budget expenditure. So remember, you have full control over your advertising costs.