LET'S TALK ABOUT THE PROJECT

Create your content strategically

Avangardo's content plan is more than a publication schedule. It's a well-thought-out brand communication concept. It is based on SEO data, indicating what to write, where to publish, and in what tone. Build a content strategy with us.

Bezpłatna konsultacja z copywriterem
Consistent Communication
The brand sounds consistent, and customers recognize its values
Support Authority and SEO
Publications build the image of an expert and rankings in Google
We are trusted by small companies and large brands
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy
Content Plan & Content Strategy

Content doesn’t need many words, just a good plan

Build communication
and your position in the industry

How does thoughtful communication build expert status?

An expert image is not created by one article, but by consistently covered topics that demonstrate knowledge and experience.

Content plan allows you to plan this communication so that your brand speaks substantively, consistently, and with sensitivity.

Thanks to well-planned content, audiences begin to associate your company with specific values, and each publication strengthens trust in the brand.

It’s communication that not only informs but also teaches, inspires, and builds a long-term reputation as an expert.

How a good content plan
supports SEO goals?

Visibility in Google comes not just from technique, but from the logic of the content. When developing a content plan, we analyze queries in professional content marketing tools (including Surfer SEO i Senuto), to choose topics with the greatest search potential and appropriate user intent.

Planning content based on data allows you to build thematic clusters, strengthen internal linking, and develop phrases with high business value.

As a result, each text is part of a larger structure that genuinely increases organic traffic and site ranking.

83 %
marketerów uważa, że większą wartość ma u003cstrongu003ejakość treści niż ich ilośću003c/strongu003e, nawet jeśli oznacza to publikowanie rzadziej
according to the DemandSage report (Content Marketing Statistics 2025)

For effective communication, you need a well-thought-out plan

What do we do to make your content work harder?

  • We analyze data and search intent
    We use Surfer SEO and Senuto to determine what your audience is really searching for. This way, each publication meets real needs and attracts high-quality traffic.
  • We create the brand communication structure
    We organize topics, categories, and tone of the message. Your brand begins to speak with one voice – regardless of the channel. This is the foundation of building an expert image.
  • We design a logical content schedule
    The publication plan takes into account seasonality, trends, and business priorities. Every entry or post has its place, purpose, and context, making communication consistent.
  • We integrate SEO with brand language
    We combine analytical data with copywriting. Keywords, metadata, and linking naturally fit into the communication style, rather than dominating it.
  • We facilitate implementation and measurement of effects
    We provide a plan ready for implementation by your copywriter and social media manager. We also propose KPIs through which you can measure the degree of achievement of the set goals.
Your website content works more efficiently if it is carefully planned and consistently implemented.

Why is it worth creating
your own content plan

Content Plan & Content Strategy

You publish with intent, not out of habit

Instead of random topics, you have a thought-out content map that guides the audience from the first contact with the brand to the purchase decision. Each entry has a purpose and place in the strategy.

Content Plan & Content Strategy

You support
positioning with Surfer SEO

Every content plan is based on analysis in Surfer SEO, one of the most accurate tools for content marketing and positioning. Surfer shows how to write to combine the brand’s language with SEO requirements, without losing naturalness and style.

Content Plan & Content Strategy

You create a brand that people want to follow

Well-planned communication ensures that your brand not only speaks but leads. Publications align into a story where audiences recognize value, style, and consistency.

FAQ 

Content plan – content strategy

What exactly is a content plan and how does it differ from a publication calendar?

u005cu003Cp data-start=u005cu002285u005cu0022 data-end=u005cu0022385u005cu0022u005cu003EContent plan is a u005cu003Cstrong data-start=u005cu0022101u005cu0022 data-end=u005cu0022165u005cu0022u005cu003Estrategic document determining the brand communication directionu005cu003Cu005c/strongu005cu003E – not just u005cu003Cem data-start=u005cu0022182u005cu0022 data-end=u005cu0022189u005cu0022u005cu003Ewhenu005cu003Cu005c/emu005cu003E to publish, but primarily u005cu003Cem data-start=u005cu0022223u005cu0022 data-end=u005cu0022227u005cu0022u005cu003Ewhatu005cu003Cu005c/emu005cu003E and u005cu003Cem data-start=u005cu0022230u005cu0022 data-end=u005cu0022240u005cu0022u005cu003Ewhyu005cu003Cu005c/emu005cu003E. Itu005cu0027s a thoughtful concept based on SEO data, audience needs, and business goals, which gives meaning to all content activities. At Avangardo, we create a content plan to be a u005cu003Cstrong data-start=u005cu0022438u005cu0022 data-end=u005cu0022505u005cu0022u005cu003Ecombination of editorial strategy, SEO, and expert communicationu005cu003Cu005c/strongu005cu003E.u005cu003Cbr data-start=u005cu0022506u005cu0022 data-end=u005cu0022509u005cu0022 u005c/u005cu003EIt includes, among others:u005cu003Cu005c/pu005cu003Eu005cru005cnu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cli data-start=u005cu0022534u005cu0022 data-end=u005cu0022595u005cu0022u005cu003Eanalysis of keywords and topics in Surfer SEO and Senuto,u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli data-start=u005cu0022598u005cu0022 data-end=u005cu0022671u005cu0022u005cu003Edivision of content into categories (e.g., educational, sales, branding),u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli data-start=u005cu0022674u005cu0022 data-end=u005cu0022721u005cu0022u005cu003Erecommendations for tone, style, and form of communication,u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli data-start=u005cu0022724u005cu0022 data-end=u005cu0022779u005cu0022u005cu003Elogical topic structure (so-called thematic clusters),u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli data-start=u005cu0022782u005cu0022 data-end=u005cu0022838u005cu0022u005cu003Eaction timeline with publication channel suggestions.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cp data-start=u005cu0022840u005cu0022 data-end=u005cu00221053u005cu0022u005cu003EThe publication calendar is u005cu003Cstrong data-start=u005cu0022864u005cu0022 data-end=u005cu0022899u005cu0022u005cu003Ejust the final step of this processu005cu003Cu005c/strongu005cu003E – an organizational tool that shows dates and order of actions.u005cu003Cbr data-start=u005cu0022967u005cu0022 data-end=u005cu0022970u005cu0022 u005c/u005cu003EMeanwhile, the content plan is a u005cu003Cstrong data-start=u005cu0022996u005cu0022 data-end=u005cu00221022u005cu0022u005cu003Estrategic foundationu005cu003Cu005c/strongu005cu003E, which answers the questions:u005cu003Cu005c/pu005cu003Eu005cru005cnu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cli data-start=u005cu00221056u005cu0022 data-end=u005cu00221101u005cu0022u005cu003Ewhich topics have the most SEO potential,u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli data-start=u005cu00221104u005cu0022 data-end=u005cu00221140u005cu0022u005cu003Ewhat tone the brand should speak in,u005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli data-start=u005cu00221143u005cu0022 data-end=u005cu00221216u005cu0022u005cu003Ehow individual content pieces build expert image and support sales.u005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003E

How is a content plan created at Avangardo?

u005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EThe process of creating a content plan at Avangardo combines SEO data analysis, communication strategy, and copywriting based on the real needs of the audience. Each stage has a specific goal – from understanding the brand to creating a publication schedule that can be immediately implemented in practice.u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Colu005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cbu005cu003E Brand and communication goals analysisu005cu003Cu005c/bu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/olu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EWe start by getting to know your brand – its offerings, communication style, and business goals. During a short briefing or conversation, we determine:u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Ewhat the brand wants to communicate (e.g., expert knowledge, offerings, values),u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Ewho its audience is and in what tone it is worth speaking to them,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Ewhat the main goals of the content are: SEO, sales, education, or image.u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EThe result of this stage is the u005cu003Cu005c/spanu005cu003Eu005cu003Cbu005cu003Ebrandu005cu0027s communication profileu005cu003Cu005c/bu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003E, which forms the basis for further actions.u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Col start=u005cu00222u005cu0022u005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cbu005cu003E SEO analysis using SEO tools (including Surfer SEO and Senuto)u005cu003Cu005c/bu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/olu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EIn the second step, we conduct a deep data analysis. We use u005cu003Cu005c/spanu005cu003Eu005cu003Cbu005cu003ESurfer SEO, u005cu003Cu005c/bu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Eone of the most accurate tools for content planning and u005cu003Cu005c/spanu005cu003Eu005cu003Cbu005cu003ESenutou005cu003Cu005c/bu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003E, which allows you to assess domain visibility and keyword potential. Based on this, we:u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Eidentify queries and topics with high search potential,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Eanalyze competitors and their content strategies,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Edetermine so-called u005cu003Cu005c/spanu005cu003Eu005cu003Ciu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Econtent gapsu005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/iu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003E – areas worth developing to increase visibility.u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EThis stage ensures that each piece of content in the plan has a real justification based on data, not just intuition.u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Col start=u005cu00223u005cu0022u005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cbu005cu003E Creating communication pillarsu005cu003Cu005c/bu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/olu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EBased on the analysis, we define u005cu003Cu005c/spanu005cu003Eu005cu003Cbu005cu003Epillar thematic areasu005cu003Cu005c/bu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003E, which consistently enhance the brandu005cu0027s image. These determine how the brand should talk about its offerings, educate audiences, and strengthen authority. Example pillars:u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Eindustry education,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Eexpert advice,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Ecase studies,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Enews u005c/ trends.u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EWithin each pillar, a list of topics is created that are both substantive and SEO-optimized.u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Col start=u005cu00224u005cu0022u005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cbu005cu003E Developing the publication planu005cu003Cu005c/bu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/olu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EOnce we know the communication directions, we create a logical u005cu003Cu005c/spanu005cu003Eu005cu003Cbu005cu003Epublication scheduleu005cu003Cu005c/bu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003E – with title proposals, channels, and dates.u005cu003Cu005c/spanu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Eu005cru005cnu005cu003Cu005c/spanu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EThe plan may include content:u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Efor a blog (articles, guides, analyses),u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Efor social media (thematic cycles, carousels, expert posts),u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Efor newsletters or company publications.u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EThe schedule is clear, ready for implementation, and adapted to the clientu005cu0027s teamu005cu0027s work rhythm.u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Col start=u005cu00225u005cu0022u005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cbu005cu003E Verification and recommendationsu005cu003Cu005c/bu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/olu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EThe ready plan undergoes internal editing and optimization. In the end, we prepare u005cu003Cu005c/spanu005cu003Eu005cu003Cbu005cu003Eimplementation recommendationsu005cu003Cu005c/bu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003E:u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Eways to use content across different channels,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Einternal linking suggestions,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Eeditorial guidelines for the copywriter and graphic designer.u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Col start=u005cu00226u005cu0022u005cu003Eu005cru005cn u005ctu005cu003Cliu005cu003Eu005cu003Cbu005cu003E Delivering the final content planu005cu003Cu005c/bu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/olu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EThe final document is delivered in u005cu003Cu005c/spanu005cu003Eu005cu003Cbu005cu003EGoogle Sheets u005c/ PDFu005cu003Cu005c/bu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003E format.u005cu003Cu005c/spanu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Eu005cru005cnu005cu003Cu005c/spanu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EIt contains:u005cu003Cu005c/spanu005cu003Eu005cru005cnu005cu003Culu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Ecomplete content structure,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Etitle and keyword proposals,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Etopic and channel descriptions,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Estyle and language guidelines,u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cn u005ctu005cu003Cli style=u005cu0022font-weight: 400;u005cu0022 aria-level=u005cu00221u005cu0022u005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003Ea general publication schedule.u005cu003Cu005c/spanu005cu003Eu005cu003Cu005c/liu005cu003Eu005cru005cnu005cu003Cu005c/ulu005cu003Eu005cru005cnu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003EIf necessary, we can also extend the service to include u005cu003Cu005c/spanu005cu003Eu005cu003Cbu005cu003Ethe preparation of the first pieces of content u005cu003Cu005c/bu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003E(articles, posts, or graphics) in line with the prepared plan. As a result, a u005cu003Cu005c/spanu005cu003Eu005cu003Cbu005cu003Ecomplete brand communication scenariou005cu003Cu005c/bu005cu003Eu005cu003Cspan style=u005cu0022font-weight: 400;u005cu0022u005cu003E is created, combining SEO analysis with language and emotions. It is not just a list of topics, but a strategy that shows how to build visibility and expert status online.u005cu003Cu005c/spanu005cu003E

What period do you prepare the content plan for?

We usually prepare a content plan for 1, 3, or 6 months, depending on the publication intensity and brand goals. For new clients, we recommend starting with a quarterly content plan, which allows for testing the communication direction and responding to changes in SEO trends. For brands with a complex content structure, it is also possible to prepare an annual strategy divided into stages.

Can I order a content plan with comprehensive service?

Yes. You can entrust us not only with preparing a content plan but also with full content execution, from copywriting to graphic design and publication in selected social media channels. This ensures that the entire communication remains consistent in language, visually, and matches SEO assumptions.

Does the content plan also include social media publications?

Yes, the content plan can include social media publications – for example, in the form of previews for articles or thematic cycles. However, managing profiles and designing graphics for social media are separate services that can be commissioned concurrently to maintain full communication consistency.

How much does it cost to prepare a content plan?

u005cu003Carticle class=u005cu0022text-token-text-primary w-full focus:outline-none [u002du002dshadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(u002du002dshadow-height) has-data-writing-block:pt-(u002du002dshadow-height) [u005cu0026:has([data-writing-block])u005cu003E*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(u002du002dheader-height)+min(200px,max(70px,20svh)))]u005cu0022 dir=u005cu0022autou005cu0022 tabindex=u005cu0022-1u005cu0022 data-turn-id=u005cu0022request-WEB:9e628263-536f-4684-9c99-1e98f0ce71f9-25u005cu0022 data-testid=u005cu0022conversation-turn-50u005cu0022 data-scroll-anchor=u005cu0022trueu005cu0022 data-turn=u005cu0022assistantu005cu0022u005cu003Eu005cru005cnu005cu003Cdiv class=u005cu0022text-base my-auto mx-auto pb-10 [u002du002dthread-content-margin:u002du002dspacing(4)] thread-sm:[u002du002dthread-content-margin:u002du002dspacing(6)] thread-lg:[u002du002dthread-content-margin:u002du002dspacing(16)] px-(u002du002dthread-content-margin)u005cu0022u005cu003Eu005cru005cnu005cu003Cdiv class=u005cu0022[u002du002dthread-content-max-width:40rem] thread-lg:[u002du002dthread-content-max-width:48rem] mx-auto max-w-(u002du002dthread-content-max-width) flex-1 groupu005c/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turnu005cu0022 tabindex=u005cu0022-1u005cu0022u005cu003Eu005cru005cnu005cu003Cdiv class=u005cu0022flex max-w-full flex-col growu005cu0022u005cu003Eu005cru005cnu005cu003Cdiv class=u005cu0022min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+u005cu0026]:mt-1u005cu0022 dir=u005cu0022autou005cu0022 data-message-author-role=u005cu0022assistantu005cu0022 data-message-id=u005cu002229cdb957-ac8e-4f6a-af06-f8cf2493b466u005cu0022 data-message-model-slug=u005cu0022gpt-5u005cu0022u005cu003Eu005cru005cnu005cu003Cdiv class=u005cu0022flex w-full flex-col gap-1 empty:hidden first:pt-[1px]u005cu0022u005cu003Eu005cru005cnu005cu003Cdiv class=u005cu0022markdown prose dark:prose-invert w-full break-words light markdown-new-stylingu005cu0022u005cu003Eu005cru005cnu005cu003Cp data-start=u005cu002251u005cu0022 data-end=u005cu0022274u005cu0022 data-is-last-node=u005cu0022u005cu0022 data-is-only-node=u005cu0022u005cu0022u005cu003EThe cost of a content plan is determined individually and depends on the scope of SEO analysis, the number of channels, and the planning period.u005cu003Cbr data-start=u005cu0022178u005cu0022 data-end=u005cu0022181u005cu0022 u005c/u005cu003EAfter a short consultation, we prepare a quote tailored to the goals and needs of your brandu005cu003Cu005c/pu005cu003Eu005cru005cnu005cru005cnu005cu003Cu005c/divu005cu003Eu005cru005cnu005cu003Cu005c/divu005cu003Eu005cru005cnu005cu003Cu005c/divu005cu003Eu005cru005cnu005cu003Cu005c/divu005cu003Eu005cru005cnu005cu003Cu005c/divu005cu003Eu005cru005cnu005cu003Cu005c/divu005cu003Eu005cru005cnu005cu003Cu005c/articleu005cu003E

Content strategy

See also

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