Before you write more, see what you already have
A content audit will show when it’s time for changes time for changes
Content on the site is not just words
It’s a signal your brand sends to people and algorithms. It determines whether a user stays, trusts, and buys, or closes the page after a few seconds.
Our audits do not judge taste, only effectiveness. We analyze data, structure, and communication tone to understand why the content isn’t working as it should.
The result? Communication that hits the mark again, reaching your audience, algorithms, and your business goals.
Signals that it’s time for an audit
It’s worth conducting a content analysis when communication stops working: search engine traffic decreases, the message loses coherence or doesn’t lead to action.
It’s also the moment after rebranding, changing the offer, or a new brand tone. Most often, companies with good content but poor results come to us. An audit allows us to indicate what to improve and what to use better so that the content starts working for the results again.
The audit is the first step to regaining good communication
Your content speaks, but does anyone listen?
Most brands speak more and more, but less effectively. They don’t lack content, but they lack coherence, credibility, and purpose.
That’s why at Avangardo, we start content analysis by listening, not writing. We analyze your communication to see if it reaches where it should. We check if the language and structure support the brand’s business goals: if they build trust, lead to conversion, and meet user intentions.
We use data and analytical tools but interpret them through experience, business context, and strategy. This way, our recommendations are accurate, realistic, and implementable.
We don’t say ‘what’s not liked’. We show why something isn’t working and how to fix it. Instead of charts, you receive concrete, logical, and justified decisions.
Avangardo’s content audit is an analysis that leads to real changes, not cosmetic improvements. Every conclusion matters, and every effect has its justification.
What does a content audit look like?
Data analysis and brand context
We start by checking how your content performs in search results, organic traffic, and user behavior.
In parallel, we look at the brand context, which means understanding what you say, where and to whom you direct communications.
Audit of structure and content intention
We check if the content meets the actual needs of users. We analyze the page structure, header hierarchy, and internal link map. We examine whether the page logically leads to conversion, and if the content covers all types of intentions: informational, comparative, and sales.
Report and
action strategy
Finally, we prepare a report. Not a table, but a repair plan. We show which content to improve, which to rewrite, and which to remove. Each recommendation has its priority and expected effect measured and evaluated by appropriate KPI indicators.
This gives you a clear map of changes that immediately translate into results.
How we analyze?
Visibility and SEO optimization
- analysis of keywords and topics with the greatest potential,
- identification of content gaps (Content Gap) and keyword cannibalization,
- evaluation of header structure, meta tags, and internal links,
- measurement of efficiency of individual subpages and blog entries.
Quality and effectiveness of communication
- assessment of tone, style, and readability of content,
- checking language consistency with brand image,
- analysis of length and form of content relative to user intentions,
- identifying places where communication loses audience attention.
Directions for change and recommendations
- report with action priorities (what to improve, what to delete, what to add),
- indication of seasonal topics and unused phrases,
- recommendations for UX content optimization (headers, CTA, layout),
- implementation plan of changes and suggestions for future publications.
That’s what clients trust us
Order a content audit and see what you can do better
Let your website content regain the proper tone
With us, you will see how your communication looks through the eyes of users and why it sometimes stays silent when it should speak. At Avangardo, we create diagnoses that lead to concrete decisions and visible effects.